Always the Goal

Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us.

However, we can be conscious marketers.

We don’t have to use these tactics to manipulate our consumers.

Our goals should always be to help consumers get what they want- end of.


I will share insights on creating and managing brand desire in an upcoming lecture. To learn more, book here – Creating Brand Desire using Social Media

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