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In addition to sustainability principles, your marketing strategy should include other core values exclusive to your brand.
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand
You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.
Some companies seem afraid, don't get it yet or unable to face the truth that marketing involves driving the culture - hard. Click to read.
The new marketing is here. If you know that, then you're going to need to build an iconic brand, even if it's a small one. Click to read
What's Your Story Morning Glory? A yarn about the time Mark Randolph, First CEO and co-founder of Netflix, held a book launch to inspire you.
I recently joined other speakers for a Clubhouse call with I-PRAC CEO Chris Maughan. That discussion inspired this article- Can I trust you?
What camp are you in? - "Beat the Competition" or "I'm my own competition". It's the former for me. Read why here
In today's busy and competitive digital social world, we must strategically position our business to stand out. Continue reading.