Branding

In addition to sustainability principles
Posted by | November 20, 2022
In addition to sustainability principles

In addition to sustainability principles, your marketing strategy should include other core values exclusive to your brand.

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Achieving Market Penetration
Posted by | October 20, 2022
Achieving Market Penetration

When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.

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How to be a Remarkable Brand
Posted by | January 26, 2022
How to be a Remarkable Brand

As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand

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Posted by | September 11, 2021
The power of your customer’s brain

You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.

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Driving the Culture
Posted by | April 15, 2021
Driving the Culture

Some companies seem afraid, don't get it yet or unable to face the truth that marketing involves driving the culture - hard. Click to read.

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How to Build an Iconic Brand
Posted by | April 11, 2021
Why You Need to Build an Iconic Brand

The new marketing is here. If you know that, then you're going to need to build an iconic brand, even if it's a small one. Click to read

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WHAT’S YOUR STORY MORNING GLORY?
Posted by | March 28, 2021
What’s Your Story Morning Glory?

What's Your Story Morning Glory? A yarn about the time Mark Randolph, First CEO and co-founder of Netflix, held a book launch to inspire you.

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Can I trust you?
Posted by | February 11, 2021
Can I trust you?

I recently joined other speakers for a Clubhouse call with I-PRAC CEO Chris Maughan. That discussion inspired this article- Can I trust you?

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Beat the Competition
Posted by | February 9, 2021
Beat the Competition

What camp are you in? - "Beat the Competition" or "I'm my own competition". It's the former for me. Read why here

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Build A Meaningful Brand
Posted by | February 1, 2021
Build A Meaningful Brand

In today's busy and competitive digital social world, we must strategically position our business to stand out. Continue reading.

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