Branding

Posted by Bess Obarotimi | January 26, 2021
Do Authentic Work

Doing Authentic Work- What does that mean to us as content marketers? In this article, I share a few thoughts. Read here.

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Posted by Bess Obarotimi | January 17, 2021
Brands can be weird

Brands can be weird. Being weird is better than ok...literally. Here's a slideshow to explain why. Click here

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Posted by Bess Obarotimi | April 22, 2020
The Biggest Factor in Content Marketing Success: Finding Your Why

It's not about how many likes and fans you get. The Biggest Factor in Content Marketing Success: Finding Your Why. Here's how your why drives action.

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Posted by Bess Obarotimi | February 29, 2020
Courageous Branding Lessons From Richard Branson

The key to becoming an iconic brand lies in providing a unique offering. A brief look at the business venture of entrepreneur Richard Branson reveals how.

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Posted by Bess Obarotimi | December 31, 2019
How to be More Authentic in Your Content in 2020

Need help creating authentic content? Want to build a brand on social media but are held back because you do not know what content to share? Read this.

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Posted by Bess Obarotimi | September 28, 2019
After the viral video has been forgotten

Going viral is a dream for some creators. In this article, I share my experience of virality and what's important after the viral video has been forgotten.

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Posted by Bess Obarotimi | August 16, 2019
How to Have The Confidence to Share Content on Social Media

In this video, I share my personal stories to help encourage you to have the confidence to share content on social media. I hope it helps!

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Posted by Bess Obarotimi | July 8, 2019
8 Videos to Help You Build Brand Culture

Strong branding can maximise Social Media attention. So, I have put together a series of videos to provide insight into how to build brand culture.

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Posted by Bess Obarotimi | November 13, 2018
Rethinking Engagement and Hashtags – When what you know is not enough

We examine the strength of Engagement and Hashtags when building relationship with your customers and identify key aspects that build loyalty.

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Posted by Bess Obarotimi | October 8, 2018
Badly Behaved Brands Are a Breath of Fresh Air

In this article, we're discussing how provocative badly behaved brands can get. Is the shock value of your content more important that your image?

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