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Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...
When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.
Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.
Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.
One day I changed my mind. I decided to be specific about the vision and have faith that it already existed. Click to continue reading.
Even if you love the work to do it for free, you have to be fearless in asking for the money you want when you know you do a good...
James Altucher, the author of the 'Power of No', is big on generating a lot of ideas every day. Click to continue reading, 'Taking different Paths'.
Please begin to ask your clients to pay you what you are worth. If you know you do good work, it's time, and trust good things will come from it.