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Posted by | May 24, 2023
Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi
Posted by | April 1, 2023
I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.
Posted by | March 30, 2023
Spill the Tea - Marketing Psychology. Understanding the concept of spilling the tea could help create content that increases audience reach.
Posted by | November 24, 2022
Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...
Posted by | October 20, 2022
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
Posted by | February 21, 2022
It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...
Posted by | December 16, 2021
When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.
Posted by | September 21, 2021
Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.
Posted by | July 14, 2021
Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.
Posted by | May 6, 2021
One day I changed my mind. I decided to be specific about the vision and have faith that it already existed. Click to continue reading.
