Business Growth

Perfection and Speed in Business
Posted by Bess Obarotimi | October 13, 2023
The Tug-of-War Between Perfection and Speed in Business

In my business journey, I've faced the tension between Perfection and Speed in Business. The key? Prioritising quick, impactful action.

Continue Reading
Long term business success
Posted by Bess Obarotimi | September 13, 2023
The Long Game: Why Business Success Isn’t Just About the Quick Wins

Long-term business success isn't just quick wins. Focus on brand, customers & growth. Learn more, click the link!

Continue Reading
DIY Content Creation
Posted by Bess Obarotimi | May 24, 2023
Mastering DIY Content Creation: Be Your Own Mogul

Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi

Continue Reading
Black British Content Creators Meetup
Posted by Bess Obarotimi | April 1, 2023
Why a Black British Content Creators Meetup

I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.

Continue Reading
Two women engaging in conversation over tea, exemplifying the power of storytelling in boosting engagement.
Posted by Bess Obarotimi | March 30, 2023
Boosting Engagement: The Power of ‘Spilling the Tea’

Discover the secret to boosting engagement by 'spilling the tea' with content that resonates and captivates. Unlock the power of stories.

Continue Reading
Always the goal
Posted by Bess Obarotimi | November 24, 2022
Always the Goal

Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...

Continue Reading
Travelers stepping off the 'Dublin Lady' Virgin plane, exemplifying the allure of emotional marketing in aviation and the joy of journeying with a brand that connects deeply with its passengers.
Posted by Bess Obarotimi | October 20, 2022
The Power of Emotional Marketing: Building Brands People Love

Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.

Continue Reading
Marketing begins to work
Posted by Bess Obarotimi | February 21, 2022
Marketing begins to work

It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...

Continue Reading
When we see ourselves as experts
Posted by Bess Obarotimi | December 16, 2021
When we see ourselves as experts

When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.

Continue Reading
Get this right for success
Posted by Bess Obarotimi | September 21, 2021
Get this right for success

Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.

Continue Reading