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Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi
I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.
Spill the Tea - Marketing Psychology. Understanding the concept of spilling the tea could help create content that increases audience reach.
Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...
When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.
Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.
Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.
One day I changed my mind. I decided to be specific about the vision and have faith that it already existed. Click to continue reading.