Business Growth

Create Content by Yourself - by Bess Obarotimi
Posted by | May 24, 2023
Having the freedom to create great content by yourself

Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi

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Black British Content Creators Meetup
Posted by | April 1, 2023
Why a Black British Content Creators Meetup

I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.

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Spill the Tea - Marketing Psychology
Posted by | March 30, 2023
It’s time to Spill the Tea – Marketing Psychology

Spill the Tea - Marketing Psychology. Understanding the concept of spilling the tea could help create content that increases audience reach.

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Always the goal
Posted by | November 24, 2022
Always the Goal

Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...

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Achieving Market Penetration
Posted by | October 20, 2022
Achieving Market Penetration

When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.

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Marketing begins to work
Posted by | February 21, 2022
Marketing begins to work

It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...

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When we see ourselves as experts
Posted by | December 16, 2021
When we see ourselves as experts

When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.

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Get this right for success
Posted by | September 21, 2021
Get this right for success

Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.

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signals
Posted by | July 14, 2021
Don’t Be Vague

Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.

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The Vision | Bess Obarotimi
Posted by | May 6, 2021
How to get to where you want to be

One day I changed my mind. I decided to be specific about the vision and have faith that it already existed. Click to continue reading.

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