Social Media Growth Strategies

Posted by Bess Obarotimi | July 20, 2021
How Brands Use Gamification to Bond With Customers

All sorts of major brands use gamification to drive brand advocacy. Discover how you can use gamification to bond with your customers.

Continue Reading
Posted by Bess Obarotimi | July 15, 2021
Customers like novelty

The research proves Customers like novelty. Studies reveal exciting neurological activity occurs when customers engage with novel content. Read more.

Continue Reading
Posted by Bess Obarotimi | June 28, 2021
Advertising is Dead

Here is the answer to, "How do I attract attention?" Create great content. And is advertising dead? No. Not entirely. Click to read.

Continue Reading
Posted by Bess Obarotimi | June 25, 2021
Why do we ignore the signals?

Why do we ignore the signals when our gut is telling us this or that isn't working? That inner alarm bell is ringing. Click to read more.

Continue Reading
Posted by Bess Obarotimi | June 22, 2021
What customers really want

A quick blog post on what customers really want from your content because the social media platforms are a bit like T.V, except they're not.

Continue Reading
Posted by Bess Obarotimi | June 18, 2021
Enhance the customer experience

When using social media to enhance the customer experience journey, business more accurately match content to users' expectations.

Continue Reading
Posted by Bess Obarotimi | June 16, 2021
Learn how to win one customer

If you want to create a marketing message that converts, first you must learn how to win one customer. Click to continue reading.

Continue Reading
Posted by Bess Obarotimi | June 12, 2021
Content Testing

I'm talking about intentionally reducing the flukes and increasing your repertoire of wins. Click to read more on content testing.

Continue Reading
Posted by Bess Obarotimi | June 10, 2021
Trust and Like

Trust and like - they are the same reasons customers will keep coming back to your storefront, your website or seek you out time after time on social media.

Continue Reading
Posted by Bess Obarotimi | May 30, 2021
The Fans Vs. The Content

The Fans Vs. The Content - which is more important? Let's take a look at celebrities Victoria Beckham and Curtis '50 Cent' Jackson to find out.

Continue Reading