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I’m serious about this stuff because I don’t want your brand to get lost in the sea of content. So many people do that. So for you to be distinct, have a strategy. If you are going to build a strong brand that speaks volumes, let’s do it right and let’s do things well.
So, you’ve got to understand and put in place your strategy. The creating content part – ‘easy peasy’. Getting it to work for your business and contribute to generating money, let’s do things right.
So with a strategy in place, you say to yourself, “Ok here’s the end goal and here’s the content that we are going to share that is going to take our customer along a journey. And, we are going to tell that story in such a way it influences them to make that purchase.”
Now, this is where you get an advantage with your Content
Let’s say you have a product launch in say ten weeks. Your team has got to map out the content each day for that. And, what I’m about to share works for companies or personal brand with say a goal of running an event, a concert or something; a book launch that sort of a thing. Stick with me here and keep reading.
Groups of people exist in tribes with similar goals, aspirations and values. Tremendous opportunities open up when you start building your tribe.READ HERE
My thing is always that you can actually create content that follows the techniques of brand storytelling. You want your customer to follow a logical path towards taking profitable action. There are steps you can take that guide the type of content you create that helps the customer understand why they buy from you.
Using the story framework increases the possibility of a sale. Follow a story brand framework, and I have one on my site that I’ll leave the link to below. Use it to capture attention so much easier and stronger.
By using the story brand framework I’ve created, you get your customers engaged and attentive for the long term.
So if you’re not already, start developing clear cut content marketing strategies. Drop me a DM if you need help, and I’ll show you how to put the framework into practice.
Thanks for reading. For more videos just like this one, don’t forget to comment like and subscribe. Till next time take fantastic care of yourself, bye!