Blog

Capitalise on Consumer Interests
Posted by Bess Obarotimi | September 26, 2022
How to capitalise on consumer interests to build a strong brand

Marketers must capitalise on consumer interests to create content that builds brand awareness and generates sustained profits.

Herd Mentality is a good thing
Posted by Bess Obarotimi | September 23, 2022
Herd Mentality is a good thing

Usually, people scorn the term herd mentality But in this article, I want you to start seeing why herd mentality is a good thing.

Building brand desire
Posted by Bess Obarotimi | September 10, 2022
Building brand desire

We examine how building brand desire through marketing will have consumers choosing your brand for the long term.

Does your business make this common marketing mistake?
Posted by Bess Obarotimi | September 6, 2022
Does your business make this common marketing mistake?

I see businesses do great things and some bad things on socials but there is a common marketing mistake that you should steer clear of.

increase sales
Posted by Bess Obarotimi | September 5, 2022
This one marketing factor can increase sales

Marketing is almost always not as simple as telling a story or updating your feed. But this one factor can increase sales.

Build A Successful Brand Like Virgil Abloh's Off White
Posted by Bess Obarotimi | August 31, 2022
Build A Successful Brand Like Virgil Abloh’s Off White with storytelling

If you want to Build A Successful fashion Brand Like Virgil Abloh's Off White using storytelling, here's what you can learn from the creator.

Why luxury fashion brands use social media to create experiences
Posted by Bess Obarotimi | August 18, 2022
Why luxury fashion brands use social media to create experiences rather than sell goods

Social media marketing insight on why luxury fashion brands use social media to create experiences rather than to sell goods.

What are they thinking, and doing?
Posted by Bess Obarotimi | July 14, 2022
What are they thinking, and doing?

We can't assume anything. We need to know what are customers are thinking and doing if we want to create attention-worthy content.

People Like Us
Posted by Bess Obarotimi | February 22, 2022
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

Marketing begins to work
Posted by Bess Obarotimi | February 21, 2022
Marketing begins to work

It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...

Pfft to excuses
Posted by Bess Obarotimi | February 11, 2022
Pfft to excuses

Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.

A Game of Love and Hate
Posted by Bess Obarotimi | February 3, 2022
A Game of Love and Hate

A game of Love and Hate - That's what social media will always be. And, try as we might, we can't run from it. Click to read what I mean.

How to be a Remarkable Brand
Posted by Bess Obarotimi | January 26, 2022
How to be a Remarkable Brand

As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand

Nobody has to buy from you
Posted by Bess Obarotimi | January 24, 2022
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

Our Rose-Tinted Glasses
Posted by Bess Obarotimi | January 13, 2022
Our Rose-Tinted Glasses

Often we were rose-tinted glasses when it comes to our brand and it can skew our understanding of how customers perceive us.