Blog

Walk in your customer's shoes
Posted by Bess Obarotimi | December 16, 2021
Walk in your customer’s shoes

Distinguish your brand from the competition and create compelling content experiences when you walk in your customer's shoes.

When we see ourselves as experts
Posted by Bess Obarotimi | December 16, 2021
When we see ourselves as experts

When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.

I can read minds
Posted by Bess Obarotimi | December 9, 2021
I can read minds

I can read minds. Seriously. Don't believe me read my post. I'll prove it. It's a marketers job to figure what on earth you are thinking, lol.

After each story we tell
Posted by Bess Obarotimi | December 6, 2021
After each story we tell

We've all posted content on social media but here's what happens after each story we tell. Click to continue reading

Investing in social media
Posted by Bess Obarotimi | November 26, 2021
Investing in social media

If you agree that Investing in social media is a critical company activity. Indulge me. Read this article and share your thoughts in the comments.

the audience's best interestst the coin.
Posted by Bess Obarotimi | November 26, 2021
The Audience’s Best Interests

I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.

everyone is a marketing specialist
Posted by Bess Obarotimi | November 25, 2021
Everyone is a marketing specialist

Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.

our message is watered down
Posted by Bess Obarotimi | November 24, 2021
our message is watered down

"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.

I don't understand
Posted by Bess Obarotimi | November 22, 2021
Sorry, I don’t understand

"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.

Our fans feed off our energy
Posted by Bess Obarotimi | November 18, 2021
Our fans feed off our energy

Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read

The hardest thing in Marketing
Posted by Bess Obarotimi | November 17, 2021
The hardest thing in Marketing

With deadlines to meet and CEO's to please, one of the hardest things in marketing is to sit back and evaluate. Click to read more

content trick for small brands
Posted by Bess Obarotimi | November 2, 2021
A quick content trick for small brands

If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.

If you can't make videos
Posted by Bess Obarotimi | October 27, 2021
If you can’t make videos

So as I say, if you can't make videos, or TikToks or nice little graphics, write. Everyone can write. And make it a daily habit. | Read more

The Circle
Posted by Bess Obarotimi | October 4, 2021
The Circle

The Circle is a game show, and it teaches us a ton about how to gain popularity, followers and loyalty on social media. Click to learn more.

An edge over you
Posted by Bess Obarotimi | October 3, 2021
An Edge Over You

You mustn’t let them get an edge over you. These criminals are conniving and incredibly dangerous. You'll need an ally. Click to read more.