Blog

the audience's best interestst the coin.
Posted by Bess Obarotimi | November 26, 2021
The Audience’s Best Interests

I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.

everyone is a marketing specialist
Posted by Bess Obarotimi | November 25, 2021
Everyone is a marketing specialist

Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.

our message is watered down
Posted by Bess Obarotimi | November 24, 2021
our message is watered down

"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.

I don't understand
Posted by Bess Obarotimi | November 22, 2021
Sorry, I don’t understand

"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.

Our fans feed off our energy
Posted by Bess Obarotimi | November 18, 2021
Our fans feed off our energy

Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read

The hardest thing in Marketing
Posted by Bess Obarotimi | November 17, 2021
The hardest thing in Marketing

With deadlines to meet and CEO's to please, one of the hardest things in marketing is to sit back and evaluate. Click to read more

content trick for small brands
Posted by Bess Obarotimi | November 2, 2021
A quick content trick for small brands

If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.

If you can't make videos
Posted by Bess Obarotimi | October 27, 2021
If you can’t make videos

So as I say, if you can't make videos, or TikToks or nice little graphics, write. Everyone can write. And make it a daily habit. | Read more

The Circle
Posted by Bess Obarotimi | October 4, 2021
The Circle

The Circle is a game show, and it teaches us a ton about how to gain popularity, followers and loyalty on social media. Click to learn more.

An edge over you
Posted by Bess Obarotimi | October 3, 2021
An Edge Over You

You mustn’t let them get an edge over you. These criminals are conniving and incredibly dangerous. You'll need an ally. Click to read more.

We're not your agency
Posted by Bess Obarotimi | October 2, 2021
We’re not your agency

Social media is a place for brands to showcase and sell their work. Fans love it, we love it- but we're not your agency. Click to read why.

even if you weren't perfect
Posted by Bess Obarotimi | September 28, 2021
Even if you weren’t perfect

Nothing ever goes to plan or stays the same, yet when we're called upon to be consistent. Is that possible? Read even if you weren't perfect.

Get this right for success
Posted by Bess Obarotimi | September 21, 2021
Get this right for success

Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.

Posted by Bess Obarotimi | September 18, 2021
If you want social media to work

If you want social media to work, be prepared. It's going to take something from you. Read the article and find out what that something is.

Posted by Bess Obarotimi | September 11, 2021
The power of your customer’s brain

You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.