Blog

Gaslighting
Posted by Bess Obarotimi | September 2, 2021
Beyond the Surface & Gaslighting

Do you know where the term gaslighting comes from? It comes from a 1944 psychological thriller where a man drives his wife barmy.

Posted by Bess Obarotimi | August 25, 2021
Life, people and culture

If you want to do great social media marketing, you should study life, people and culture. Click to continue reading.

Posted by Bess Obarotimi | July 29, 2021
Creating Mental, Emotional and Physical stimuli for increased Brand Attention

There's a tick box exercise you must participate in to ensure to reach increased brand attention. Click to read the why and what.

Posted by Bess Obarotimi | July 28, 2021
How Driving Brand Advocacy is Better Social media

We must provide a complete social media experience if we want to be successful at driving brand advocacy. Click to read more.

Posted by Bess Obarotimi | July 20, 2021
How Brands Use Gamification to Bond With Customers

All sorts of major brands use gamification to drive brand advocacy. Discover how you can use gamification to bond with your customers.

Brands Enrich Their Stories
Posted by Bess Obarotimi | July 19, 2021
3 Ways Brands Enrich Their Stories

Today let's discuss how brands enrich their stories to captivate minds and sell products. You can use these same methods to attract customers.

Customers like novelty
Posted by Bess Obarotimi | July 15, 2021
Customers like novelty

The research proves Customers like novelty. Studies reveal exciting neurological activity occurs when customers engage with novel content. Read more.

signals
Posted by Bess Obarotimi | July 14, 2021
Don’t Be Vague

Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.

advertising is dead
Posted by Bess Obarotimi | June 28, 2021
Advertising is Dead

Here is the answer to, "How do I attract attention?" Create great content. And is advertising dead? No. Not entirely. Click to read.

Posted by Bess Obarotimi | June 25, 2021
Why do we ignore the signals?

Why do we ignore the signals when our gut is telling us this or that isn't working? That inner alarm bell is ringing. Click to read more.

What customers really want
Posted by Bess Obarotimi | June 22, 2021
What customers really want

A quick blog post on what customers really want from your content because the social media platforms are a bit like T.V, except they're not.

enhance the customer experience
Posted by Bess Obarotimi | June 18, 2021
Enhance the customer experience

When using social media to enhance the customer experience journey, business more accurately match content to users' expectations.

Learn how to win one customer
Posted by Bess Obarotimi | June 16, 2021
Learn how to win one customer

If you want to create a marketing message that converts, first you must learn how to win one customer. Click to continue reading.

marketing for the people
Posted by Bess Obarotimi | June 15, 2021
marketing for the people

The new marketing is no longer something we do to the people. Now we marketing for the people. Click to continue reading.

content testing
Posted by Bess Obarotimi | June 12, 2021
Content Testing

I'm talking about intentionally reducing the flukes and increasing your repertoire of wins. Click to read more on content testing.