Like everyone else at the beginning of the year, including Mr. Smith evidently, I was full of fire to ramp up my social media efforts. As usual, I was up on all the trends. In particular, Facebook Watch was in my sights. “Once Facebook Watch is released in the UK,” I had mused earlier in the year, “And, once I develop the production value of my video content, I will be producing my own show on this medium.” I was so excited at the potential reach.

And then, I can’t recall when, I heard the announcement that Mrs Jada Pinkett (on whom I have always had a secret girl crush on, ever since ‘A different world’ used to air on TV) was going to host her own show accompanied by her Mum and daughter. Ok, so this time there was only a smidgen of jealousy, BUT I was like “Girl, (In my head Jada and I are cool like that) you hit the nail on the head!” That’s exactly what we need to be seeing. TV shows on Facebook Watch and YouTube. TV shows that are produced by ordinary people with an element of reality and are aired on social media, is THE thing.

Now I know the majority of us consider Mrs Smith to be anything but ordinary but if you think about it, that’s how she has presented herself and the show. ‘Red Table Talk’, the show, is about the Smith family who face challenges just like the rest of society. Sure the Smiths happen to be exceedingly rich, pull in millions at the box office, have two musicians for kids and own their own production company, but they keep it real.

Jada Pinkett Smith has stories to share that are relatable and impactful. People are finding Mrs Smith’s shows incredibly valuable. It’s Content Marketing gold.

The content reveals how their family have overcome common issues faced by the best of us. So it’s real and it’s inclusive. What’s more, the content that the Smiths are putting out amplifies the brand. They are bringing even more life to the brand. Only time will reveal what Will and Jada have up their designer sleeves.