Creating Desire Using Social Media Marketing

The lecture, Creating Desire Using Social Media Marketing, is for senior and junior marketing practitioners, solopreneurs, managers and business owners seeking to understand consumer motivations for choosing one brand over others and the strategies used to gain majority market share for brand attention.

Date: 17 February 2023

Time: 11:00 am – 12:00 pm

Location: Online

Lecturer: Bess Obarotimi

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What you will learn

The lecture, Creating Desire Using Social Media Marketing, explains how to generate and manage consumer desire for your brand using social media marketing for long-term success. To accomplish this, organisations have to understand the critical drivers of desire, the lateral and vertical forces in brand growth and focus on developing strategies that are consumer serving.

Topics covered
Understanding brand desire
The importance of brand desire for brands
Developing Brand Desire
Maintaining Brand Desire

Who is it for
The lesson is ideal for Senior and Junior Marketing Practitioners seeking to identify strategies for building a solid brand with sustainable profits. Solopreneurs will also be interested in the ideas shared in this lesson for achieving brand growth.


Time: 11:00 am – 12:00 pm 17 February 2023

Location: Online

Bess Obarotimi is a Senior Consultant with 13 years of experience in Social Media Marketing strategies. Her key areas of expertise are Luxury Brand Marketing, Consumer Psychology and Buyer Behaviour. She has worked with public figures and leading fashion, beauty, financial, and arts brands.

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