It is so important you share content that your customers care about. You’ve got so many people and businesses trying to make it on their own and be entrepreneurs and become big using social media. And, so many users of social media are trying to avoid the rubbish, the constant selling, the ramming down their throats of something to buy, of content to engage with. The social media landscape is too cramped not to do things properly.
As much as you want something from your customers, you’ve got to learn to give them a lot of good stuff first. You’ve got to convince your customers that your organisation is invested in delivering high quality, relevant content. And, to be frank, there is so much inattentive, nonsense out there. With time and effort on your part, you have actually got it somewhat easy.
Don’t let the fact that you’re trying to make BIG money quickly, save yourself time and cut corners, blind you to the reality that you must implement strategies that help you reach the people who need your products. Execute tactics which will ensure you win in the long term.