Everybody’s got their strength.

I love content that creators take in restaurants or at any significant event. I love those steady ambient and location shots. How about the beautifully plated meals captured from every angle? Then there’s the candid “I’m enjoying myself moments.” I want to take that type of content, but I find it challenging.

I get so caught up in content creation, but my brain also wants to be caught up in the occasion. It means I end up doing both poorly. The content could be better, and I don’t experience the moment.

I was thinking about this the other day on a night out. Sat in a crowded and noisy restaurant, I mentally commended creators who get out their equipment to take content. Granted, it may be just their phone – much more discreet than my DSLR, but still, there are many variables. “How do they do it?” I mused.

Then I chuckled to myself. They probably wonder how creators get out their cameras and tripods in broad daylight, in public places and pose without a care in the world.

We all have our strengths, and your content doesn’t have to look like mine, but it must be your best work, and it must tell your brand story before a group of people will be interested in what you have to say.

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