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What are they thinking, and doing?
Posted by Bess Obarotimi | 14 July 2022 | Uncategorized
What are they thinking, and doing?

We can't assume anything. We need to know what are customers are thinking and doing if we want to create attention-worthy content.

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People Like Us
Posted by Bess Obarotimi | 22 February 2022 | Content Marketing
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

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Marketing begins to work
Posted by Bess Obarotimi | 21 February 2022 | Business Growth
Marketing begins to work

It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe up, we get a notification of some content created by our friends and family seeking our attention. Consequently, brands have tapped into our need to...

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Pfft to excuses
Posted by Bess Obarotimi | 11 February 2022 | Social Media Growth Strategies
Pfft to excuses

Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.

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A Game of Love and Hate
Posted by Bess Obarotimi | 03 February 2022 | Musings
A Game of Love and Hate

A game of Love and Hate - That's what social media will always be. And, try as we might, we can't run from it. Click to read what I mean.

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How to be a Remarkable Brand
Posted by Bess Obarotimi | 26 January 2022 | Branding
How to be a Remarkable Brand

As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand

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Nobody has to buy from you
Posted by Bess Obarotimi | 24 January 2022 | Social Media Growth Strategies
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

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