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Posted by Bess Obarotimi | 10 September 2022 | Social Media Growth Strategies
How to Build Brand Desire Like World Class Brand, Hermès

We examine how building brand desire through marketing will have consumers choosing your brand for the long term.

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Posted by Bess Obarotimi | 06 September 2022 | Social Media Growth Strategies
Does your business make this common marketing mistake?

I see businesses do great things and some bad things on socials but there is a common marketing mistake that you should steer clear of.

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Build A Successful Brand Like Virgil Abloh's Off White
Posted by Bess Obarotimi | 31 August 2022 | Storytelling
Build A Successful Brand Like Virgil Abloh’s Off White with storytelling

If you want to Build A Successful fashion Brand Like Virgil Abloh's Off White using storytelling, here's what you can learn from the creator.

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Posted by Bess Obarotimi | 18 August 2022 | Social Media Growth Strategies
Why luxury fashion brands use social media to create experiences rather than sell goods

Social media marketing insight on why luxury fashion brands use social media to create experiences rather than to sell goods.

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Posted by Bess Obarotimi | 14 July 2022 | Uncategorized
What are they thinking, and doing?

We can't assume anything. We need to know what are customers are thinking and doing if we want to create attention-worthy content.

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Posted by Bess Obarotimi | 22 February 2022 | Content Marketing
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

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Posted by Bess Obarotimi | 21 February 2022 | Business Growth
Marketing begins to work

Content, content everywhere! It's like the air we breathe in this digital age – inescapable, yet something many of us absolutely adore. Some might not be fans, but let's face it, you can't really dodge it, can you? Every flick upwards on our phones, and boom - there's another piece of content. It could be...

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