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You can't ignore Social Media. Your customers are using it. Your friends are using it. Your competitors are using it. Your relatives are using it. If you are reading this article, you're using it. If you don't realise many of your potential customers are engaged in social media more than television, you've missed a trick....
Don't forget that the single most important reason the Internet exists is free flow of information. From the first to the last click, people on the Internet seek to find valuable information. Whether it's to compare prices on a product or what their friends are up to, they want information. So tap into this and...