Rihanna is emerging as a shrewd business person as she launches the Fenty Beauty that embraces diversity. The Fenty brand isn’t new. Rihanna already designs for Adidas. Though the launch of Fenty Beauty by Rihanna couldn’t have come at a better time. What with pressures for businesses, especially those in fashion and beauty industries to represent women of all shapes and shades, Rihanna has hit the nail on the head. But what’s really notable is Rihanna’s simple yet effective digital marketing strategies that has played a significant part in getting this launch off to a fantastic start.

In this video, we’re looking at Fenty Beauty by Rihanna’s Top Tips for Digital Marketing. Grab a pen and take notes.