I used to believe that once I finally reached the level I wanted, everything would fall into place. My life would be perfect. Sadly, I never actually got there. And it wasn’t because I wasn’t capable or because I didn’t work hard enough. It was because the version of me who was chasing success was not aligned with it.

I thought success would fix something in me. I thought it would complete me. Validate me. Prove something. But success doesn’t arrive in a life where the identity hasn’t evolved.

We talk a lot about achieving success, but we don’t talk enough about becoming the person who can hold it. Because if the inner you is still carrying doubt, lack — which is a big one — unworthiness, disbelief — another big one — then the outer success you’re chasing won’t feel like abundance. It will feel like survival with better clothing.

And there’s so many people who finally get what they thought they wanted and still feel anxious or empty, completely disconnected from it. It doesn’t feel right, and they don’t say anything because it would seem ungrateful or even stupid.

I’ve spoken to board directors, chief medical officers, investment bankers, millionaires, musicians at the top of their game with all the markers of success but completely confused and dissatisfied with their lives. Because material success does not fill a gap in identity, it only exposes it.

The shift happened for me when I realised I didn’t need to earn success anymore. I needed to be it. So I had to stop asking, how do I get the life I want, and start asking, who do I need to become? So that that life becomes natural to me because you cannot skip the becoming part. And even if you try, the breakthrough will feel like nothing.

So here’s the reflection for this week. Don’t just think about what you want. Think about who you’re becoming in the process. Because when the inner shift happens, the outer result stops feeling delayed and starts feeling inevitable.

The book hasn’t gone public on Amazon yet. The page unlocks on the 2nd of December, so if you want the full experience, I’m giving the I Am Success activation recording, the Activation Mind Map and the book link itself through my preorder list. You can join if you feel called to.

In the final part, I’m teaching on authenticity. Not as an aesthetic, but as a strategy for power, alignment and influence.