In this workshop, TikTok Strategies for Fashion Brands, we will explore the types of content your brand can use to attract attention and build a community of followers. Many fashion brands find it difficult to know what content to cTikTok Strategies for Fashion Brandsreate on a platform dominated by everyday people creating content for fun. We examine how to create content that feels authentic to the platform and the types of content that boost brand visibility. We will also look at viable methods to incorporate content creation into your business structure.

Topics covered
Understanding the TikTok Platform
Growing a Fashion Brand on TikTok
Understanding your fashion community
Capitalising on Trends for Visibility
Platform Strategies for Success

Who is it for
The lesson is ideal for Solopreneurs, Senior and Junior Fashion Marketing Practitioners seeking to identify strategies for building an engaged community using appealing content on the TikTok platform.

Time: 10:00 am – 2:00 pm 5 October 2023

Location: Online

Lecturer
Bess Obarotimi is a Senior Consultant with 13 years of experience in Social Media Marketing strategies. Her key areas of expertise are Luxury Brand Marketing, Consumer Psychology and Buyer Behaviour. She has worked with public figures and leading fashion, beauty, financial, and arts brands.