Hey, pretty gal or handsome guy, how are you doing today?

I plan to make this brief and will begin by asking you whether you have had a reality check recently? Seriously, we’ve got to discuss this. Is your aim to win? Exactly! So we need to make sure you are doing winning things. 

Admit it, this ‘thing’ you have inside of you; this dream of yours it’s massive, right? No one you know has ever achieved that type of vision. And because you come from an ordinary background, no wealthy entrepreneurial close friends or relatives, you don’t have any tangible reference points. For the most part, you’re relying on intuition, the little you have of it anyway.

I know you’ve heard this before; everyone says it but honestly, no one’s doing nearly enough of it but are you reading? Because you’ll need to be doing a lot of that if you have a hope in hell. I read somewhere that reading separates the winners from the masses; the extraordinary from the average, the risers from the settlers. So you better be reading. Remember, you’ve not done this before; no one you know has done this before. We’ve already pointed out that you have limited access to anyone who can guide you along this ambitious but very achievable path. And so, we must leave no stone unturned. Once we decide, we will achieve some tremendous and audacious things, we must reality check ourselves. 

I know people like you. As a matter of fact, you’re a bit like me, aren’t you? You knuckle down daily, get the work done, juggle a million and one things, and your immediate circle praises you for it. Do not, I repeat, do not allow the praise to get to your head. Do a reality check. Ask yourself, “Sure, I’m doing all this work but am I are focused on doing work that matters?”. 

Some of the questions you need to ask yourself are these – Are you seeking the praise of your immediate circle, or are you creating irresistible work for a unique set of amazing people who are waiting to exchange that work for a lot of money? When was the last time you took a risk and broke the status quo? Have you fallen into the safe trap, creating boring and unoriginal work for the ‘likes;? Would anyone miss you if you were gone?

Unless you answered, “I’m creating irresistible work; took a risk recently; no, I don’t play safe, and yes, audiences would miss me!” I strongly urge you to drop or significantly reduce everything that distracts you from the ‘real’ work, which brings attention to your brand, helps it grow and puts money in the bank. And yes, I realise speaking about money is vulgar, but we are doing a reality check here, so let’s not beat around the bush.

Here’s the naked truth, guys and gals – it’s time to get rid of the messiness in your mind so you can deliver the best of you. Believe it or not, you have a calling to be a person of influence and significance. So silence your destructive inner critic and raise your spiritual senses to high levels because this will allow you to do the real work and achieve extraordinary levels of success. 

Listen up, set to work recharging ‘The Power Within’ and kick some serious ass because you were born for such a time as this!

Also, to all the CEOs, Marketing Professionals, Founders and anyone else building a brand using social media, I encourage you to join the upcoming webinar – ‘A Simple Content Strategy for Brand Growth’. This workshop is ideal for Content Marketing professionals looking to develop critical strategies to work in an organisation or build brand awareness. Book your spot here, now and today.