There was a time in my life when I realised something quite painful. I had built my entire identity on what I was trying to achieve and not who I actually was. I wasn’t failing because I lacked effort. I was failing because I was not aligned. I was trying to be successful. I was hoping things would change. I was working incredibly hard, but my life did not look like the success I craved. And when I finally became exhausted, and recognised something was wrong, that was the beginning of my shift.

One of the things I discovered was the power of “I AM.” These aren’t just words. They are identity, instruction, and creation. Whatever follows “I AM” becomes the blueprint your life will build from. “I am tired. I am trying. I am stuck. I am behind. I am not good enough. I am not chosen.” We say these things so casually, without realising we’re planting seeds we later call our reality. Once I began to understand the power of “I AM,” I realised I wasn’t just speaking about myself. I was tapping into universal consciousness, programming my identity, and creating my life without even knowing it.

The shift began when I stopped asking, “How can I be successful?” and started asking, “Who do I need to become so that success is the natural result of my being?” The answer was not external. It wasn’t more hustle. I didn’t need to post more, prove more or stay up all night trying to force results. The answer was identity. It was understanding who I really was, and what I was designed to be doing. I stopped saying “I will, I need, I want, I hope, I wish.” And I started saying, “I AM.” I AM already the woman I thought I needed to chase. That was the moment everything changed. Not the outcome. The identity behind the outcome.

So here’s the question I’ll leave you with this week. What identity have you been agreeing to without even realising it? And if you shifted just one “I AM” this week, how different might your energy feel?