brand strategy

A dynamic group of people gathered in an indoor event space, attentively listening to a speaker at the front, illustrating the concept of 'building your tribe' in a community or business setting
Posted by Bess Obarotimi | January 15, 2024
Building Your Tribe: 3 eye-opening tips for building brand culture

Groups of people exist in tribes with similar goals, aspirations and values. Tremendous opportunities open up when you start building your tribe.

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A glimpse of Rihanna's Fenty Beauty success with products on display, including a shimmering gold highlighter with the FB emblem.
Posted by Bess Obarotimi | December 4, 2023
Build a Billion-Dollar Empire Like Rihanna: 10 Golden Nuggets for Brand Success

Rihanna's Fenty Beauty success, driven by strategic brilliance and inclusivity, now ranks as the leading celebrity brand.

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