It’s that time of year when we vow to make resolutions, set goals and targets for our strategies.

CEO’s, Founders, and Solopreneurs will be thinking up ways to crush it with Content Marketing in 2020. The start of the year is a good time for them to think about the vision for their brand presence on social media.

Here’s how brands are creating content the fans love in 2020.

Focus on Community

“Social media is not about the exploitation of technology, but service to community,” says Simon Mainwaring, Brand Futurist and Author of We First.

One of the main goals brands will have for 2020 is to recognise and nurture their community’s values, desires and content needs – more than just trying to sell goods and services.

Brands will seek to crush it with content that enhances the customer’s everyday life to create shared experiences that go beyond the goods and services they provide.

Listening

Content Marketing is about inspiring, entertaining and educating our audience – but social media has always been about the conversations that we have.

Brands who are thinking big in 2020 will be placing emphasis on listening to their customers.

If you are creating engaging content, customers will be commenting and sharing their thoughts with you. Brands get a lot out of listening and understanding their customer’s pain points and translating their views into the product roadmap.

Be Story Obsessed

There will be little to no room for ‘salesy’ content, emails and ads for brands who crush it with content in 2020. Brands will go all out and find the compelling stories within their business.

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.’ says Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot.

Brands will be actively seeking ways to tell stories where their customers are the hero. Stories will be key in developing long term customer trust and loyalty – that remains long after the ‘thumbs up’ on social media.

Stand for Something

In 2020, brands who crush it with content will take a stand on global and political issues. Brands that are willing to take the risk and stand up for what they believe in will strengthen their emotional connections with customers.

Brands must take a point of view and make a positive impact on the communities that they engage with. Customers stay loyal to brands that understand the wider issues that affect their lives.