Deriving pleasure when buying your product

Deriving pleasure is human nature. Granted, it can be abused and become detrimental to our well-being, but when managed, the seeking of pleasure gives us hope. Pleasure is what drives our desires.

Customers want to derive pleasure from our relationships, careers and circumstances. Customers engage in pastimes, hobbies and activities that enhance the pleasure reward cycle.

Pleasure is the reason customers buy from you. If they can associate past pleasurable experiences with buying your product, they are more likely to purchase.

What pleasure will your customer derive from buying your product?


Upcoming seminars and coaching programming

Social Media Coaching Programme
Creating Desire Using Social Media 
TikTok Strategies for Fashion Brands
TikTok for Business Workshop
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