Ads not working for you? Engagement low on your social media profiles? Do not underestimate the power of influencer marketing to promote your goods and services.
We all know consumers are ignoring ads by clicking “skip’ after 5 seconds on YouTube and hiding ads on Facebook timelines. But what is kicking up more of a frenzy, are the products media celebs are endorsing. These influencers have grown their following to millions. They have made it their job to tell consumers about the products they love and hate. Consumers are using the feedback to make buying decisions, by the second. I myself will hit YouTube and search for a ‘How-To’ or product review before I part ways with my hard earned cash on the next Mac lipstick I plan on purchasing.