It’s honestly hard to find the time to do all the things that teach us how to live productive lives. Don’t sweat it. Those things are important. But right here; right now, I want you to focus on these three important marketing tips for brand growth.

I’m guessing if you’re reading this blog or follow me on social media (Twitter, Instagram, Pinterest, TikTok, FB, LinkedIn, YouTube), one of your main life goals is to build a profitable company. There are a few things you must do to achieve this. You see, your success is dependant upon you doing the right things. However, people being what we are, don’t always do the right things. It’s easy to believe we are performing well because we are busy; when actually we’re running on the same spot very fast. The advice I’m going to provide you is cautionary, for the reason stated above. Too often, I’ve seen it happen. We can deceive ourselves into thinking the bustle of life leads us to progress. We’re working hard but not smart. Please don’t dismiss this advice until you have read the following and are happy you are moving onwards and eliminating years of missing the mark.

Define the Impact

Understand and define how your business will make the lives of your customer better. Write it down. You need to be sure of how your business helps your customers because it will be the central message of your content marketing.

Define the Customer

Make sure you are clear about the smallest group of people you are trying to help. It will allow you to create unambiguous content marketing messages and distinct brand stories for the people who love what you do. It’s impossible to please everyone. The larger the group of customers, the smaller the proportion, if any, of people who will relate to the brand story. But when your target market is small and defined; appealing to people with strong shared values and ideals, your marketing messages are more likely to meet their expectations. Happy and fulfilled customers, who understand how you help them, no matter how small the group, tell others.

Market Daily

Make sure you share your marketing message every.single.day. If you want to sell goods and services, you must market them. These days marketing; the new marketing, is executed through content that makes your customers’ lives better. Be heavily involved in this work if you want to grow your business.

In a Nutshell

So I’m going to stop here with the advice, but I want you to get this and do this so that you build a formidable and profitable brand. Let me simplify the points for you.

1) Define how your business wants to impact the lives of your customers.
2) Get very specific about who the customer is, and
3) Share your marketing message every.single.day.

No matter which way you look at it, the new marketing, where you do great work to impact the lives of a select few, is the long game. But you reduce the time it takes when you commit to defining why you are marketing, who you are marketing to and you market every.single.day.