Don’t forget that the single most important reason the Internet exists is free flow of information. From the first to the last click, people on the Internet seek to find valuable information. Whether it’s to compare prices on a product or what their friends are up to, they want information. So tap into this and give them information through your newsletter.

Tell them about your latest prices, tell them about the latest trends, tell them about the latest research. Make the blogs interactive. Ask your audience to do something that causes them to interact with your online store. Make them interested in your product. Get them excited. Not only will you reach an international audience but you will build trust. And when your audience trusts you they will buy from you.

If you are finding it difficult to attract customers you must write a regular newsletter. Your newsletter will help familiarise your audience with your product. People want to do business with organisations that they are familiar with. They buy from businesses with klout, and with who others are doing business with. You can use newsletters to reach that position.