This COVID-19 pandemic has placed us all, globally, in what I feel are unbelievable times. However, every founder, business owner, CEO, the brand manager and just about anyone involved in the business’ growth should not take these times lightly. Before the pandemic, If found it hard to believe a large high street retailer like Primark did not have an online presence. I’ll be surprised if they could survive the times.

If you are not online, this situation should force you to implement Content Marketing Strategies that will expand your business reach and grow your market size. Listen to this video to hear the truth behind why Primark will find it challenging during the COVID-19 Lockdown. Use the business advice it to your advantage.