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“Amazon is Killing Small Businesses” was the title I saw in the Times Newspaper a week or so ago. I, for one, believe if you’re prepared and take the business advice in my video, this is a challenge you can combat. Click the video and get some advice to help grow your business with Social Media and Content Marketing.
Today’s ACTION POINT is to create content that explains ONE benefit of what your business offers.
Think about what’s in it for them? If you want to connect with your audience on an emotional level, you’ve got to help them understand what they get out of engaging with your content. For this action point, you’re going to have to put yourself in the shoes of your TARGET AUDIENCE. Figure out what they want in life and describe how your content fulfils that need.
All the best! 🙂