Creating a Tonne of Content When you Lack Time

If you don’t write when you don’t have time for it, you won’t write when you do have time for it.

Katerina Stoykova Klemer

The above quote is actually my life right now but in reverse. I am up at 5 am writing this blog. It takes that type of sacrifice sometimes.

Ok, assuming working at outrageous times isn’t always possible for you, I am going to share with you what to do to make sure you have a lot of content going out on as many platforms as possible, daily.

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Plan. It goes without saying. If you’re having trouble publishing a lot of content and you’re thinking, “What should I post?”.  Or, you go days without sharing anything.  Or, you’re not sure what you are doing, and you’re fumbling around in the dark, you need a plan.

It won’t be easy for you if you don’t know how to publish content and what methodologies you can use.

There are a couple of things that you can think about when it comes to planning for content:- Themes and Goals. Let me break it down.


You can write themed content. Write down a bunch of themes that you want your content to focus on over say, a 6- month or 12-month period. You just write down a list of themes or content subjects.  Write as many as you can. So, for example on this digital marketing blog where I provide tips and strategies for growing a digital brand, a few themes that I may want to focus may include branding, growth strategies, social media, advertising. Those are just a few.

You can break one of those themes down further. So, ‘growth strategies’ can be drilled down to themes such as audience targeting, email marketing, community development and social media brand development.

Create your own themes. On an Excel spreadsheet, enter in those themes one per cell in a column of cells. Decide whether the content you produce will focus on each theme on a daily, weekly, monthly or fortnightly basis. Whatever. That decision is up to you. If you go for a weekly focus, write the week commencing date in each adjacent cell in a row adjacent to your themes.

You should have a row or column filled with themes and below or next to each of those cells will be the dates you’ll begin sharing content related to that theme.

That’s it. You now have a basic and easy social media content plan.

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Be clear about the goals for your content, e.g. product launch, event, brand awareness, sales, social media fan growth. Indicate your goals on the plan within Excel. Decide how long you are going to spend publishing content to meet that goal and the dates you will start with the relevant content.

How to Create a Tonne of Content When you Lack Time


Now you’ve got to start thinking about the type of content you will produce for the themes outlines that takes into consideration the goals you have set. Write down quotes you might share, links to articles on your website, plan for video content that you could do or share links to videos you already have. You can think up long forms of content like whitepapers or eBooks. Perhaps a 10-second Snap will do.

All this planning, which doesn’t take incredibly long and can be quite fun once you get going,  is going to save you thinking time. You’ll be surprised how much time, on a daily basis, can be wasted just wondering what on earth to post.

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Where to Get Inspiration

I really like to know what’s grabbing everyone’s attention online. What are what the influencers talking about that’s worth looking at. Ask yourself, what’s making the digital headlines. Purely because, if you can incorporate those themes into your content, it’s going to be more relevant. Relevant content makes you a part of the conversation that audiences are already talking about.

Below are my regular sources of inspiration. I’m going to list them out for you.

  1. Go on Twitter and see what’s trending.
  2. Visit the Twitter profiles of some of the influencers you follow. In fact, I do that for all the social platforms I’m on.
  3. Use my ebook. I do!
  4. Check Google Trends.  A must.
  5. Check YouTube’s Home Page.
  6. Get ideas from conversations with clients.
  7. Write ideas down on your iPhone or Android notes app.
  8. Use PostPlanner.
  9. Brainstorm.
  10. Go out! It really clears your mind. I can get incredibly creative when I decide to hop on a train into London.

So, use those insights above to publish a tonne of content to share when you lack the time. If you spend a few hours organising and forward thinking about what content to create, you can then decide to schedule everything you already have on Hootsuite, and then you and your teams can fill in the blanks.

You’ve got to have content going out every day and these methods will help you do it quickly. Your content will be planned and appealing. And, once it’s all created and scheduled, you can get on with running your business.

Let me know how you get on. Tweet me, FB me, Instagram, whatever. Links are below. I look forward to hearing from you.

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