Ditch the Hype: Content’s True Power – Personal Reflection

Ditch the Hype: Content’s True Power – Personal Reflection

A few months back, I wrote a post about the seven reasons your content might be struggling to gain traction on social media. It was the usual drill – consistency, engagement, adding value- all that stuff. But on reflection, I realise it wasn’t good enough. It missed the mark. So, this morning I’ve decided to rewrite it because, sometimes, you need to cut through the nonsense and focus on what brings you peace. You know what I mean?

Let’s talk straight: social media is filled with overnight success tips. The usual quick-fix strategies promising instant likes and shares. But from my experience in building brands from scratch, I know these flashy tactics aren’t the real deal. I’ve tried them all – using specific hashtags, trending sounds, posting non-stop. On my personal Instagram, I’m sitting at around 3,500 followers. Yet, despite applying all the tricks, I’ve noticed my IG growth has actually declined and my TikTok views are stuck at 200. It’s baffling, really. Although, I find myself chuckling a bit at it all. After all, if you don’t laugh, you’ll cry, right?

The good thing is, it’s led me to a point where I’m no longer fixated on anything other than creating content that’s genuinely from the heart, whenever it feels right.

I’m done chasing likes and fandom. I’ve witnessed great content build brands. For my personal brand, I’ll be satisfied focusing on content quality.

Remember, it’s not just about getting people to hit the like button. It’s about creating content that you love and that resonates with your audience. If you love it, there’s bound to be at least one other person out there who will love it too. And if you’re the only oddball in the world, so be it. There’s value in staying true to yourself.

In the original post, I highlighted a common mistake – creating content for friends and family. But let’s face it, your friends are not your customers. You can’t build a profitable business just on their likes. If you’re solving a real problem, there are more people outside your inner circle who need your solutions.

So, regarding content and social media marketing, forget about following trends and expectations. Tell your story your way, authentically. It doesn’t need to appeal to everyone. Not everyone will love your authenticity, and that’s okay.

My mantra this year is simple: Do what you wanna do. Focus on work that gives you peace. It won’t always make you happy or be something you love every moment. There will be times you want to quit, but you keep at it because it’s a part of you.

Here’s my advice: Stop worrying about who likes or doesn’t like your work. Ditch that thought. Look within yourself, figure out what you want to share, and just do it. Even if it’s imperfect, even if people mock you, do it with pride. You’re starting somewhere, putting yourself out there. And no matter what, you’re going to rise and excel at it.


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