Blog

How to do Marketing that Works
Posted by Bess Obarotimi | November 28, 2022
How to do Marketing that Works

Marketing that works - a quick read to help you do marketing that customers care about. Click to read more

A Powerful Spirit
Posted by Bess Obarotimi | November 26, 2022
A Powerful Spirit

A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.

Always the goal
Posted by Bess Obarotimi | November 24, 2022
Always the Goal

Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...

becoming conscious marketers
Posted by Bess Obarotimi | November 21, 2022
Becoming conscious marketers

It's partly up to us to become conscious marketers and CEOs to stop it; to change how we do business. Click to read more

In addition to sustainability principles
Posted by Bess Obarotimi | November 20, 2022
In addition to sustainability principles

In addition to sustainability principles, your marketing strategy should include other core values exclusive to your brand.

Evolution Not Desertion
Posted by Bess Obarotimi | November 17, 2022
Evolution Not Desertion of Social Media

I've heard many marketers predict that it won't be long before social media is a thing of the past. But we need evolution, not desertion. Read more

creating content to be seen
Posted by Bess Obarotimi | November 15, 2022
Creating content to be seen

Creating content to be seen is not enough. The platforms have been around for a long time, and expectations are higher.

It takes humility.
Posted by Bess Obarotimi | November 2, 2022
It takes humility

It takes humility. And that's probably the hardest for brands to accept. Social media was created for people, not brands.

Achieving Market Penetration
Posted by Bess Obarotimi | October 20, 2022
Achieving Market Penetration

When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.

Creating a desirable brand like Burberry
Posted by Bess Obarotimi | October 14, 2022
Creating a desirable brand like Burberry

Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.

Posted by Bess Obarotimi | October 11, 2022
How consumers prefer one brand over another

How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.

Nothing against Advertising
Posted by Bess Obarotimi | October 6, 2022
Nothing against Advertising

I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why

Using Symbols to "Blow up" your brand
Posted by Bess Obarotimi | October 1, 2022
Using Symbols to “Blow up” your brand

In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.

Kourtney Kardashian as a sustainable Ambassador for Boohoo
Posted by Bess Obarotimi | September 30, 2022
Kourtney Kardashian as a sustainable Ambassador for Boohoo

Here are my thoughts on whether or not Kourtney Kardashian, as a sustainable Ambassador for Boohoo, is a good move.

The key to memorable brand messaging
Posted by Bess Obarotimi | September 28, 2022
The key to memorable brand messages

Market Share is usually enjoyed by a few top brands using effective brand messaging. Here's one key to memorable brand messages.