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Nothing ever goes to plan or stays the same, yet when we're called upon to be consistent. Is that possible? Read even if you weren't perfect.
Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.
You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.
Do you know where the term gaslighting comes from? It comes from a 1944 psychological thriller where a man drives his wife barmy.