Dear Esteemed CEO,

When it comes to influencing customer behaviour, social media is your playground—a space brimming with opportunities to captivate your audience and turn them into loyal supporters. Over the years, I’ve had the pleasure of consulting with an array of brands on this very subject. Here are some transformative strategies to help you turn your social media platforms into a powerhouse of influence.

Be of Service to Your Tribe

Let’s get one thing straight—your audience doesn’t exist to serve your brand; it’s the other way around. They are the lifeblood that pumps through the veins of your business. So, start by creating a community they want to be a part of, a place where they find value, entertainment, or even a sense of belonging. Nail this, and you won’t have to worry about them coming back—they’ll already be hooked.

Reward the Love

Nothing screams ‘community’ louder than genuine engagement. When your followers take time to like, comment, or share your content, celebrate it. Respond, incorporate their ideas into product enhancements, and let them know you’re listening. Their repeat engagement will not only boost your metrics but also send a ripple effect through your community, inspiring others to get involved.

Lend an Ear

Forget hard-selling for a moment and start listening. Influencing behaviour through Content Marketing isn’t so much about selling your products as it is about tuning into your audience’s needs. Keep an eye on conversations, brand mentions, and trends. By meeting their content needs, you’re not just selling a product, you’re selling an experience and a relationship, and that’s far more influential.

Ignite the Spark

Who doesn’t love a brand that makes their heart race a little faster? If you want to wield incredible influence, awaken the dreams of your audience. Inspire them through storytelling that evokes emotions of aspiration, empowerment, and authenticity. An audience that is inspired is an audience that sticks around, evolves into a fanbase, and eventually, into customers who love your brand as much as you do.

I hope these strategies infuse your social media game with newfound vigour. Remember, in the realm of social media, it’s not just about making an appearance; it’s about making an impact.

Kind Regards, Bess Obarotimi
CEO, Synatel Media
Empowering Brands to Become Social Media Powerhouses