Blog

even if you weren't perfect
Posted by Bess Obarotimi | September 28, 2021
Even if you weren’t perfect

Nothing ever goes to plan or stays the same, yet when we're called upon to be consistent. Is that possible? Read even if you weren't perfect.

Get this right for success
Posted by Bess Obarotimi | September 21, 2021
Get this right for success

Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.

Posted by Bess Obarotimi | September 18, 2021
If you want social media to work

If you want social media to work, be prepared. It's going to take something from you. Read the article and find out what that something is.

Posted by Bess Obarotimi | September 11, 2021
The power of your customer’s brain

You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.

Gaslighting
Posted by Bess Obarotimi | September 2, 2021
Beyond the Surface & Gaslighting

Do you know where the term gaslighting comes from? It comes from a 1944 psychological thriller where a man drives his wife barmy.

Posted by Bess Obarotimi | August 25, 2021
Life, people and culture

If you want to do great social media marketing, you should study life, people and culture. Click to continue reading.

Posted by Bess Obarotimi | July 29, 2021
Creating Mental, Emotional and Physical stimuli for increased Brand Attention

There's a tick box exercise you must participate in to ensure to reach increased brand attention. Click to read the why and what.

Posted by Bess Obarotimi | July 28, 2021
How Driving Brand Advocacy is Better Social media

We must provide a complete social media experience if we want to be successful at driving brand advocacy. Click to read more.

Posted by Bess Obarotimi | July 20, 2021
How Brands Use Gamification to Bond With Customers

All sorts of major brands use gamification to drive brand advocacy. Discover how you can use gamification to bond with your customers.

Brands Enrich Their Stories
Posted by Bess Obarotimi | July 19, 2021
3 Ways Brands Enrich Their Stories

Today let's discuss how brands enrich their stories to captivate minds and sell products. You can use these same methods to attract customers.

Customers like novelty
Posted by Bess Obarotimi | July 15, 2021
Customers like novelty

The research proves Customers like novelty. Studies reveal exciting neurological activity occurs when customers engage with novel content. Read more.

signals
Posted by Bess Obarotimi | July 14, 2021
Don’t Be Vague

Don't be vague. You build people. Every founder begins with and should still have a vision of where the business is going. Click to read.

advertising is dead
Posted by Bess Obarotimi | June 28, 2021
Advertising is Dead

Here is the answer to, "How do I attract attention?" Create great content. And is advertising dead? No. Not entirely. Click to read.

Posted by Bess Obarotimi | June 25, 2021
Why do we ignore the signals?

Why do we ignore the signals when our gut is telling us this or that isn't working? That inner alarm bell is ringing. Click to read more.

What customers really want
Posted by Bess Obarotimi | June 22, 2021
What customers really want

A quick blog post on what customers really want from your content because the social media platforms are a bit like T.V, except they're not.