Blog

Nobody has to buy from you
Posted by Bess Obarotimi | January 24, 2022
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

Our Rose-Tinted Glasses
Posted by Bess Obarotimi | January 13, 2022
Our Rose-Tinted Glasses

Often we were rose-tinted glasses when it comes to our brand and it can skew our understanding of how customers perceive us.

The biggest new social media platform
Posted by Bess Obarotimi | January 11, 2022
The biggest new social media platform

Would you like to know the biggest new social media platform? Yes? Thought you might. Well, I've got some advice for. Click to read more.

Don't get bored
Posted by Bess Obarotimi | January 3, 2022
Don’t Get Bored

Ever felt in your marketing that it's been said before, done already, created way back when? Well, don't get bored just yet. Click to read more.

a platform to be creative
Posted by Bess Obarotimi | December 28, 2021
A Platform to be Creative

We should stop calling social media a platform for marketing to our customers but a platform to be creative. Continue Reading

Remember Us
Posted by Bess Obarotimi | December 28, 2021
Remember Us

We create what everyone understands, everyone has seen before, and what is expected. So nothing is new, and the danger is nobody remembers us

Posted by Bess Obarotimi | December 25, 2021
The Customer Says, “Not Right Now!”

The Customer Says Not Right Now. But Why? What can we do with our content to get them to change their minds? Read my solution here

Fly on the wall vibes
Posted by Bess Obarotimi | December 24, 2021
Fly on the wall vibes

A conversation about Fly on the wall vibes on the Twitch and Clubhouse Platforms and also the platform that I prefer.

Brands are taking the mick
Posted by Bess Obarotimi | December 21, 2021
Brands are taking the mick

Brands are taking the mick. I honestly don't think they have a clue of what social media is and what is to come. Click to read.

The Magic Formula
Posted by Bess Obarotimi | December 16, 2021
The Magic Formula

What's the magic formula to creating great social media experiences? Well, after a few years, we've got the insight that you need to know.

Walk in your customer's shoes
Posted by Bess Obarotimi | December 16, 2021
Walk in your customer’s shoes

Distinguish your brand from the competition and create compelling content experiences when you walk in your customer's shoes.

When we see ourselves as experts
Posted by Bess Obarotimi | December 16, 2021
When we see ourselves as experts

When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.

I can read minds
Posted by Bess Obarotimi | December 9, 2021
I can read minds

I can read minds. Seriously. Don't believe me read my post. I'll prove it. It's a marketers job to figure what on earth you are thinking, lol.

After each story we tell
Posted by Bess Obarotimi | December 6, 2021
After each story we tell

We've all posted content on social media but here's what happens after each story we tell. Click to continue reading

Investing in social media
Posted by Bess Obarotimi | November 26, 2021
Investing in social media

If you agree that Investing in social media is a critical company activity. Indulge me. Read this article and share your thoughts in the comments.