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Posted by | December 22, 2022
Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.
Posted by | November 28, 2022
Marketing that works - a quick read to help you do marketing that customers care about. Click to read more
Posted by | November 26, 2022
A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.
Posted by | November 24, 2022
Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...
Posted by | November 21, 2022
It's partly up to us to become conscious marketers and CEOs to stop it; to change how we do business. Click to read more
Posted by | November 20, 2022
In addition to sustainability principles, your marketing strategy should include other core values exclusive to your brand.
Posted by | November 17, 2022
I've heard many marketers predict that it won't be long before social media is a thing of the past. But we need evolution, not desertion. Read more
Posted by | November 15, 2022
Creating content to be seen is not enough. The platforms have been around for a long time, and expectations are higher.
Posted by | November 2, 2022
It takes humility. And that's probably the hardest for brands to accept. Social media was created for people, not brands.
Posted by | October 20, 2022
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
Posted by | October 14, 2022
Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.
Posted by | October 11, 2022
How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.
Posted by | October 6, 2022
I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why
Posted by | October 1, 2022
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.
Posted by | September 30, 2022
Here are my thoughts on whether or not Kourtney Kardashian, as a sustainable Ambassador for Boohoo, is a good move.
