Blog

People Like Us
Posted by Bess Obarotimi | February 22, 2022
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

Marketing begins to work
Posted by Bess Obarotimi | February 21, 2022
Marketing begins to work

It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...

Pfft to excuses
Posted by Bess Obarotimi | February 11, 2022
Pfft to excuses

Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.

A Game of Love and Hate
Posted by Bess Obarotimi | February 3, 2022
A Game of Love and Hate

A game of Love and Hate - That's what social media will always be. And, try as we might, we can't run from it. Click to read what I mean.

How to be a Remarkable Brand
Posted by Bess Obarotimi | January 26, 2022
How to be a Remarkable Brand

As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand

Nobody has to buy from you
Posted by Bess Obarotimi | January 24, 2022
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

Our Rose-Tinted Glasses
Posted by Bess Obarotimi | January 13, 2022
Our Rose-Tinted Glasses

Often we were rose-tinted glasses when it comes to our brand and it can skew our understanding of how customers perceive us.

The biggest new social media platform
Posted by Bess Obarotimi | January 11, 2022
The biggest new social media platform

Would you like to know the biggest new social media platform? Yes? Thought you might. Well, I've got some advice for. Click to read more.

Don't get bored
Posted by Bess Obarotimi | January 3, 2022
Don’t Get Bored

Ever felt in your marketing that it's been said before, done already, created way back when? Well, don't get bored just yet. Click to read more.

a platform to be creative
Posted by Bess Obarotimi | December 28, 2021
A Platform to be Creative

We should stop calling social media a platform for marketing to our customers but a platform to be creative. Continue Reading

Remember Us
Posted by Bess Obarotimi | December 28, 2021
Remember Us

We create what everyone understands, everyone has seen before, and what is expected. So nothing is new, and the danger is nobody remembers us

Posted by Bess Obarotimi | December 25, 2021
The Customer Says, “Not Right Now!”

The Customer Says Not Right Now. But Why? What can we do with our content to get them to change their minds? Read my solution here

Fly on the wall vibes
Posted by Bess Obarotimi | December 24, 2021
Fly on the wall vibes

A conversation about Fly on the wall vibes on the Twitch and Clubhouse Platforms and also the platform that I prefer.

Brands are taking the mick
Posted by Bess Obarotimi | December 21, 2021
Brands are taking the mick

Brands are taking the mick. I honestly don't think they have a clue of what social media is and what is to come. Click to read.

The Magic Formula
Posted by Bess Obarotimi | December 16, 2021
The Magic Formula

What's the magic formula to creating great social media experiences? Well, after a few years, we've got the insight that you need to know.