Blog

Should brands follow social media trends?
Posted by Bess Obarotimi | June 2, 2023
Should brands follow social media trends?

The trends go viral. With content creators following dance crazes and using the same audio. But should brands follow social media trends?

When you need help being consistent on social media
Posted by Bess Obarotimi | May 28, 2023
When you need help being consistent on social media

This is a quick blog post for those who need help being consistent on social media. I've also added in some simple content ideas for you.

You don't have to go on socials
Posted by Bess Obarotimi | May 25, 2023
You don’t have to go on socials

You don't have to go on socials. I know I bang on about building your brand on social media 24-7, but hear me out.

Create Content by Yourself - by Bess Obarotimi
Posted by Bess Obarotimi | May 24, 2023
Having the freedom to create great content by yourself

Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi

Equality, diversity and inclusivity in your social media content
Posted by Bess Obarotimi | May 15, 2023
Equality, diversity and inclusivity in your social media content

There's still more work to be done about equality, diversity and inclusivity in your social media content. Who's ready to talk about it?

Don't give up your socials yet
Posted by Bess Obarotimi | May 12, 2023
Don’t give up your socials yet

Don't give up your socials until you read this. It's so important you understand the correct approach to social media success.

worried working laptop cell phone
Posted by Bess Obarotimi | May 5, 2023
Having a social media identity crisis online

Many are confused about who they are and how to be authentic on socials. Let's take a quick look at the social media identity crisis online.

When your friends don't like your content
Posted by Bess Obarotimi | April 17, 2023
When your friends don’t like your content

It's pretty out of order when your friends don't like your content but here are my thoughts on what is going on and what we should do.

The best marketing
Posted by Bess Obarotimi | April 15, 2023
The best marketing

Here's what makes the best marketing. And I write this because a lot of marketing I see hurts the business or our customers.

Black British Content Creators Meetup
Posted by Bess Obarotimi | April 1, 2023
Why a Black British Content Creators Meetup

I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.

Spill the Tea - Marketing Psychology
Posted by Bess Obarotimi | March 30, 2023
It’s time to Spill the Tea – Marketing Psychology

Spill the Tea - Marketing Psychology. Understanding the concept of spilling the tea could help create content that increases audience reach.

Do we trust them?
Posted by Bess Obarotimi | December 22, 2022
Do we trust them?

Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.

How to do Marketing that Works
Posted by Bess Obarotimi | November 28, 2022
How to do Marketing that Works

Marketing that works - a quick read to help you do marketing that customers care about. Click to read more

A Powerful Spirit
Posted by Bess Obarotimi | November 26, 2022
A Powerful Spirit

A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.

Always the goal
Posted by Bess Obarotimi | November 24, 2022
Always the Goal

Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...