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Posted by | October 1, 2022
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.
Posted by | September 30, 2022
Here are my thoughts on whether or not Kourtney Kardashian, as a sustainable Ambassador for Boohoo, is a good move.
Posted by | September 28, 2022
Market Share is usually enjoyed by a few top brands using effective brand messaging. Here's one key to memorable brand messages.
Posted by | September 26, 2022
Marketers must capitalise on consumer interests to create content that builds brand awareness and generates sustained profits.
Posted by | September 23, 2022
Usually, people scorn the term herd mentality But in this article, I want you to start seeing why herd mentality is a good thing.
Posted by | September 10, 2022
We examine how building brand desire through marketing will have consumers choosing your brand for the long term.
Posted by | September 6, 2022
I see businesses do great things and some bad things on socials but there is a common marketing mistake that you should steer clear of.
Posted by | September 5, 2022
Marketing is almost always not as simple as telling a story or updating your feed. But this one factor can increase sales.
Posted by | August 31, 2022
If you want to Build A Successful fashion Brand Like Virgil Abloh's Off White using storytelling, here's what you can learn from the creator.
Posted by | August 18, 2022
Social media marketing insight on why luxury fashion brands use social media to create experiences rather than to sell goods.
Posted by | July 14, 2022
We can't assume anything. We need to know what are customers are thinking and doing if we want to create attention-worthy content.
Posted by | February 22, 2022
One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read
Posted by | February 21, 2022
It's everywhere. We can't escape it - the content. And a lot of us enjoy it. Some of us don't, but there's almost no avoiding it. Each time we swipe...
Posted by | February 11, 2022
Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.
Posted by | February 3, 2022
A game of Love and Hate - That's what social media will always be. And, try as we might, we can't run from it. Click to read what I mean.
