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The trends go viral. With content creators following dance crazes and using the same audio. But should brands follow social media trends?
This is a quick blog post for those who need help being consistent on social media. I've also added in some simple content ideas for you.
Here's why you should create social media content by yourself and I can give you the tools to do it- Bess Obarotimi
There's still more work to be done about equality, diversity and inclusivity in your social media content. Who's ready to talk about it?
Don't give up your socials until you read this. It's so important you understand the correct approach to social media success.
It's pretty out of order when your friends don't like your content but here are my thoughts on what is going on and what we should do.
Here's what makes the best marketing. And I write this because a lot of marketing I see hurts the business or our customers.
I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.
Spill the Tea - Marketing Psychology. Understanding the concept of spilling the tea could help create content that increases audience reach.
Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.
A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.
Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...