Your basket is currently empty!
Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.
A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.
Consumer psychology and, in particular, brand desire, my focus these past couple of months, are essential in understanding our customers and persuading them to buy from us. However, we can...
In addition to sustainability principles, your marketing strategy should include other core values exclusive to your brand.
When you create brand desire, you achieve market penetration easier, higher growth and longer sustainability.
Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.
How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.
Here are my thoughts on whether or not Kourtney Kardashian, as a sustainable Ambassador for Boohoo, is a good move.