The social media platforms are a lot like T.V except they’re not. The platforms are not like T.V in the same way consumers expect highly produced content using relatively high budgets. Consumers don’t place this same standard on social media.

What consumers really want is content that satisfies their needs. They don’t expect content to exceed this.

Think about it. Do you remember content because it was beautifully produced or because it fully satisfied your needs? If I was a betting woman, I’d say it was because it fully satisfied your needs, and that’s what customers really want.

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