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I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.
Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.
"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.
"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.
Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read
If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.