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Posted by | October 20, 2022
Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.
Posted by | October 14, 2022
Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.
Posted by | October 11, 2022
How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.
Posted by | October 6, 2022
I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why
Posted by | October 1, 2022
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.