How consumers prefer one brand over another

Take luxury fashion products.

Yes, these products may be of good physical and aesthetic value.

But, you will often see little difference between one luxury product and another.

Yet, consumers prefer one brand over another. And that’s because of the story.

The brand that tells the best story gets the bigger share of the chosen market.

Find your brand story and its energy, and let these two permeate through all your content.

You’ve also got to be brave enough to keep telling the story because this helps build mental and emotional connections with consumers.

Consumers need to connect with brands before they trust them. So work on this.

In an upcoming lecture, I will share insights on creating and managing brand desire. To learn more, book here – Creating Desire for Fashion Brands.

I hope you have enjoyed this post. If you have, please share with your social media networks and leave a comment below, sharing your thoughts and experiences.

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