Musings

Posted by Bess Obarotimi | December 21, 2021
Brands are taking the mick

Brands are taking the mick. I honestly don't think they have a clue of what social media is and what is to come. Click to read.

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Posted by Bess Obarotimi | December 9, 2021
I can read minds

I can read minds. Seriously. Don't believe me read my post. I'll prove it. It's a marketers job to figure what on earth you are thinking, lol.

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Posted by Bess Obarotimi | November 26, 2021
The Audience’s Best Interests

I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.

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Posted by Bess Obarotimi | November 18, 2021
Our fans feed off our energy

Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read

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Posted by Bess Obarotimi | October 3, 2021
An Edge Over You

You mustn’t let them get an edge over you. These criminals are conniving and incredibly dangerous. You'll need an ally. Click to read more.

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Posted by Bess Obarotimi | October 2, 2021
We’re not your agency

Social media is a place for brands to showcase and sell their work. Fans love it, we love it- but we're not your agency. Click to read why.

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Posted by Bess Obarotimi | September 28, 2021
Even if you weren’t perfect

Nothing ever goes to plan or stays the same, yet when we're called upon to be consistent. Is that possible? Read even if you weren't perfect.

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Posted by Bess Obarotimi | September 2, 2021
Beyond the Surface & Gaslighting

Do you know where the term gaslighting comes from? It comes from a 1944 psychological thriller where a man drives his wife barmy.

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