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The interesting thing about using Kourtney Kardashian as a sustainable Ambassador for Boohoo is that despite the uproar, the store’s fans will still buy from the site. The celebrity is somebody Boohoo’s target customer subconsciously associates with on some level. Association is good for brand recall. Over time, Kourtney becomes a familiar “symbol”, contributing to Boohoo not losing or strengthening its place as a memorable brand. In my opinion, owing to how known Kourtney is, the time it takes for her to be acquainted with Boohoo will be relatively short. I don’t think Kourtney adds to the desirability of the clothes Boohoo sells. However, she does contribute to maintaining the online retail brand’s relevance. And for investors, this matters. I must say I am in support of conscious marketing. So when we use strategies to increase brand growth, we can remain fair and honest in our methods. Profits do not have to be our only driving force. In an upcoming lecture, I will be sharing insights on creating and managing brand desire. To learn more, book here – Creating Brand Desire lecture. I hope you have enjoyed this post. If you have, please share with your social media networks and leave a comment below, sharing your thoughts and experiences. If you are interested in working with us, please visit synatelmedia.com and contact us today! If you would like to book consulting services or have me speak at your event, contact me on the form below today. Let a Professional Marketing Agency Manage Your Socials If you want to find your purpose, take a long hard look at the things you enjoy experiencing and changing. Click to read more. Your brand message is the key element to being distinctive in your content. Use Your Content Strategy to Strengthen Your Brand Message We examine the strength of Engagement and Hashtags when building relationship with your customers and identify key aspects that build loyalty.Get in Touch
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