Learn how to win one customer

Your product is never for the masses. Mostly because people have different preferences, so it’ll be tricky creating a marketing message that appeals to even the large majority of that mass target market.

You’ll also find that the mass market is already using products that they are more than satisfied with. And, they are not going to change their mind just because you say so.

No – it’s better to learn how to win one customer, and you’ll find that your marketing message will be strong, concise and appeal to many others with very similar tastes.

Let’s say your product is cheese. Imagine your customer eating his favourite cheese. What would you tell him to get him to change his mind? Whatever it is, that’s the type of content that you should be creating.

You cannot convert thousands of customers until you have learnt how to win the favour of one.

Also, to all the CEOs, Marketing Professionals, and Founders, would you like me to work with you on your Content Marketing Strategies to build brand presence and profitability? Awesome! I’ve got a fabulous Consulting package which I’m sure you will love. Click here to learn all about it and book your first session. 

Follow Me on Socials:

Powerful Content Strategies to Make Your Brand Stand Out!

Join this professional Masterclass for powerful but simple content marketing strategies to build an influential brand on social media.

Book Today

Latest Blogs


'Us' is a group of people who are like one another. Continue reading why 'us' is important to the success of our marketing.

Start Over | Synatel Designs Bess Obarotimi
Start Over

Do you need to start over with your marketing comms? Don't take it for granted that you are saying what customers want to hear. Click...

The Zone
The Zone

The zone is your focused headspace; your optimum mental, physical and emotional environment. Click to continue reading.

Add a comment

*Please complete all fields correctly