Marketing Psychology

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A woman comfortably engaging with her mobile device on a sofa, embodying the relaxed consumer behaviour online in a personal and intimate home setting.
Posted by Bess Obarotimi | April 9, 2024
What So Many Miss About Being a Content Creator

I'm not sure if you will agree, but this is what I think about many are missing about Social Media Consumer Behaviour Online.

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Female celebrity facing a crowd of reporters and fans at a red carpet event, with flash photography capturing the moment, illustrating the concept of Viral Marketing Strategies through public attention and media presence.
Posted by Bess Obarotimi | January 10, 2024
The Celebrity Goss Secret to Viral Marketing Strategies

Love it or hate it, celeb gossip offers valuable insight into viral marketing strategies. Here's the tea on creating buzz to amplify your brand's presence online.

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A diptych image contrasting two scenes. On the left, a group of people stand in line by a window, each engrossed in their smartphones, symbolising the pervasive engagement with social media. On the right, a tranquil setting with a tall mirror reflecting a sparsely furnished room with a wooden stool, a desk, and a potted plant, evoking a sense of calm and the space for personal reflection, indicative of escapting the social echoes for authentic creativity on social media.
Posted by Bess Obarotimi | December 12, 2023
Escaping the Social Echoes

It's a fine line - your own creative spark vs. the pull of social media vibes – here's to pursuing authentic creativity on social media.

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A classic typewriter on a wooden background, with a paper prominently displaying the words 'DIGITAL DETOX' in uppercase letters. This image symbolizes the concept of 'Managing Mental Health with Social Media' by taking a step back from digital platforms for mental well-being.
Posted by Bess Obarotimi | December 11, 2023
Balancing Social Media Consistency Without Risking Your Mental Health

Managing Mental Health with Social Media" uncovers the journey of navigating digital landscapes while safeguarding your well-being.

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Three people seated on a public bench, with two engaged in a close conversation and the third person, wearing a teal hoodie and headphones, looking pensive as if reflecting on the conversation, encapsulating the theme of 'Responding to Criticism.
Posted by Bess Obarotimi | November 8, 2023
Responding to Criticism: The Art of Resilience

Discover the art of 'Responding to Criticism' and staying resilient amidst judgment. Learn to navigate feedback with grace and authenticity.

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fuel customer desire
Posted by Bess Obarotimi | August 25, 2023
Four Ways to fuel customer desire

Use social media to cultivate audience interest, driving conversions. Let's discuss four strategies that fuel customer desire and engagement.

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A smiling customer experiencing emotional buying as she happily interacts with a salesperson at a warmly lit, cozy flower shop.
Posted by Bess Obarotimi | August 22, 2023
Emotional Buying: The Impact of Pleasure on Purchase Psychology

A quick chat on customers deriving pleasure when buying your product. Understanding the pleasure reward cycle improves your marketing messages.

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Two professional women engaged in a deep discussion on a couch, embodying authentic storytelling in marketing.
Posted by Bess Obarotimi | April 15, 2023
The Art of Giving Marketing

Explore the power of authentic storytelling in marketing—where genuine giving creates lasting connections, not just transactions.

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Two women engaging in conversation over tea, exemplifying the power of storytelling in boosting engagement.
Posted by Bess Obarotimi | March 30, 2023
Boosting Engagement: The Power of ‘Spilling the Tea’

Discover the secret to boosting engagement by 'spilling the tea' with content that resonates and captivates. Unlock the power of stories.

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Travelers stepping off the 'Dublin Lady' Virgin plane, exemplifying the allure of emotional marketing in aviation and the joy of journeying with a brand that connects deeply with its passengers.
Posted by Bess Obarotimi | October 20, 2022
The Power of Emotional Marketing: Building Brands People Love

Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.

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