Nobody has to buy

Being on socials is not enough; posting on socials is not enough. And, nobody has to buy from you.

You see, most organisations understand the need for a social media presence. What they find more challenging is understanding how to develop engaged audiences who intentionally show up to consume their content. And that’s because these organisations have the wrong perspective.

You’ve heard the saying, “Using the wrong tool for the right job”, haven’t you? When you use social media to sell stuff, that’s what you’re doing. Nobody has to buy from you on socials. Buying from you is not what they are there for anyhow. There are shopping apps for that – the right tool.

You’ve got to go beyond being on socials because it’s the thing to do. And you also have to recognise that it is not the place audiences go to buy something. If it were, they would be called customers and not audiences.

Audiences going on socials to consumer content. They want great content to entertain them, inform and inspire them. Or, quite simply, they scroll socials while away their time. So audiences seek a pleasurable experience each time they pick up their mobile devices.

Posting content that falls short of why audiences are on the platforms is a waste of time. As an organisation, you will be wasting time filling up spaces on your feed with content that audiences are not interested in if it is not pleasurable.

Yes, you are supposed to be on social media. But you are supposed to be using the platforms to create an experience with the type of content that sparks conversation, memorable and sharable.

If you want to leverage the platforms, create content that audiences remember and share with others.

If you want to know more about our work and how we can help you formulate your social media strategy, I’d like to invite you to visit and contact us today!

Thank you for reading today.

Follow Me on Socials:

Get in Touch

If you would like to book consulting services or have me speak at your event, contact me on the form below today.

    Latest Blogs

    What customers really want
    What customers really want

    A quick blog post on what customers really want from your content because the social media platforms are a bit like T.V, except they're not.

    a platform to be creative
    A Platform to be Creative

    We should stop calling social media a platform for marketing to our customers but a platform to be creative. Continue Reading

    When we see ourselves as experts
    When we see ourselves as experts

    When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth...

    Add a comment

    *Please complete all fields correctly

    Related Blogs

    Visible on the desk is a bottle of water, emphasizing the importance of staying hydrated during intensive work sessions. The room is equipped with a presentation screen in the background, suggesting an environment of continuous learning and collaboration. Bess's demeanor is one of dedication and expertise, as she simultaneously navigates between digital devices, a testament to her multi-tasking abilities and commitment to connecting with and inspiring her social media audience.
    Maximising Productivity with ChatGPT - A Personal Journey and Tips
    A group of hands assembling wooden puzzle pieces on a rustic table, symbolizing the collaborative effort to unlock the Instagram growth secret.