Charting My Course through the Serious Side of Social Media Success

My Journey to Social Media Success


Table of Contents


The Misunderstood World of Social Media

Is it just me, or are social media roles not taken all that seriously? You know, when you tell someone you’re a creator or social media manager, they often respond with a “cool job,” but you can tell they don’t really think it’s anything special.

Maybe it’s a bit of a personal thing. I won’t lie, even after 13 years in the job, I still feel a bit awkward telling people what I do. It’s like they don’t see it as a real job. Not everyone feels this way, of course, but it’s a common enough reaction.

I reckon part of this might stem from my background. I grew up in a household of first-generation Nigerian immigrants. In many Asian and African cultures, like mine, the only ‘proper’ jobs are typically seen as being a lawyer, doctor, engineer, or architect. Anything else doesn’t quite get the same level of respect, and perhaps that’s a belief I’ve internalised over the years.

The Realities of Social Media Management

But, let me tell you, managing social media is a real job. And it’s not just about whipping up a bit of content. Especially not for brands that want to stand out. It’s a pretty laborious process, actually. With larger organisations, it involves interviews with all the stakeholders to understand what they think is the issue with their current content, any opportunities they see, who their customers are, and where they want to be. We chat with people who help us understand what stories need telling.

Getting leaders on board and convincing them to invest the necessary resources is a big part of it. We set and agree on objectives and KPIs. It takes time, several iterations, before we even begin drafting the content plan. But once that’s all sorted, yes, we get to the fun part. Organising our videographers, photographers, and content writers. We shoot content, upload it, and then, yes, we get that dopamine hit. It’s a fantastic feeling, knowing you’ve provided content that your audience loves.

My Personal Journey to Social Media Success

You know, I’ve recently discovered something brilliant – I absolutely love the training bit in social media. Keeping up with the latest news, culture shifts, and what’s trending can be a bit of a marathon, but sharing all these nuggets in our online seminars and workshops? That’s the real gem.

It’s not just about scrolling through feeds; it’s diving headfirst into the nitty-gritty of marketing psychology, getting your head around luxury fashion marketing, and all that jazz about sales in this digital world.

Every book I’ve had my nose in, every workshop I’ve run, they’ve all added a little something to my social media toolkit. This industry’s all about learning on your feet and switching things up when you need to – and isn’t that just a bit thrilling? It’s not just me growing my skills; it’s about taking everyone along for the ride, building a whole crowd of savvy, switched-on social media whizzes.

Storytelling on Social Media? It’s a Proper Art!

And let’s natter about storytelling – it’s the heart of the matter in social media, isn’t it? Chucking up a post is one thing, but telling a story that sticks? That’s where the magic happens.

All my digging into marketing psychology has been a game-changer for crafting stories that don’t just catch the eye – they get people talking, thinking, and, yeah, buying.

Take luxury fashion marketing – it’s all about creating that emotional connection, making something feel so exclusive and lush that people can’t help but want in. Every post, every campaign, it’s like spinning a yarn that weaves the brand into people’s lives.

Social media mastery is not just slapping up content; it’s about creating a whole world where our brands shine, really connecting with folks.

More Than Just a Job

In both these areas – growing professionally and spinning a good yarn – it’s all about keeping it real. Stick to what the brand’s about, what the audience digs, and true to what we’re trying to do in this wild world of social media. That’s what lifts it from just being a job to something a bit special, a craft I’m proper proud to be honing.


How to Craft an Irresistible Story with Your Editorial Calendar


  1. Influence, New and Expanded: The Psychology of Persuasion –  Robert B. Cialdini
  2. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible – Brian Tracy
  3. Talking to Strangers: What We Should Know about the People We Don’t Know – Malcolm Gladwell

Bess Unfiltered


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