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I’m going to rant a little.
A lot of businesses don’t recognise how important a good, streamlined content marketing strategy is in helping their business gain strength. It’s crucial.
In modern marketing, it is ridiculous not to take content marketing exceedingly seriously. But since you are here reading this article, I presume you consider it necessary. You’re at least saying to yourself, “Why do I need it?”, “Why is it fundamental to my business?”, “How can I achieve more profits for my business this way?”, “What on earth do I need to tell my boss to give me more training in content marketing?”,”How can I justify Content Marketing Investment?”. Well read on.
If you’re asking these questions, then you know that content marketing is the only method that makes any sense to publicise your businesses these days.
Companies that haven’t or are slow to pick up the pace are at risk of being left behind in the dump heap. We see it all the time. If I ask you, I can bet, you can name one organisation that is facing difficulties because they failed to build a presence with more content, especially digital content. I can tell you one right now – House of Fraser.
The beloved House of Fraser is closing down some stores because they cannot afford business rates. The closures include the iconic London store.
Now, their moderate online presence isn’t the only reason the company is facing troubled times, but it has a lot to answer for. At present, they only have 170k Instagram followers. Their flagship store is slap bang in the middle of Oxford Street, visited by 175,000 people daily from all over the UK and the world. I took at look at a New York equivalent, Macy’s. As of now, Macy’s has 1.3M followers. The numbers speak for themselves.
So let me share with you 5 reasons your company will survive and thrive with content marketing.
This is a great product launch content outline to help you plan your content for 6 weeks.Download Now
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Content Marketing Institute
I am not using advertising to leverage my brand. I am using advertising to leverage the publicity of my brand. I simply want more publicity.
Content Marketing is what you must use to successfully expand your business. Go hard with it. Don’t waste a minute. And you’ll see the results. If you need help, contact us below, consume the content, get on a workshop or book some consultancy. Do whatever it is you think you need to help your business and personal brand get the attention it deserves. You owe it to you and your organisation.
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