When it comes to content creation, you win and lose some.

Even the biggest influencers have what they consider content that flops. It’s helpful to know this when you are starting out. The numbers are relative so keep creating and finding the sweet stop.

And honestly, the numbers never matter when you’re creating from the heart.

And this is the thing. The content you create should be like art. It should come from your heart. It should be something that you want to give away to others.

And if it doesn’t hit with the crowd, it’s fine because you know that you successfully met your intent – to create something to be enjoyed and received by others.

Work that has the right intent carries a powerful spirit.

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I will share insights on creating and managing brand desire in an upcoming lecture. To learn more, book here – Creating Brand Desire using Social Media

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