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Vintage typewriter sits on a wooden desk, illuminated by the warm glow of a classic desk lamp, symbolizing content's true power in authentic storytelling.
Posted by Bess Obarotimi | November 18, 2023
Ditch the Hype: Content’s True Power – Personal Reflection

Uncover the impact of authenticity over metrics in Bess Obarotimi's frank take on content's true power in social media.

Entrepreneur embarking on a journey across a vast sandy terrain under a clear blue sky, symbolizing 'Purposeful Resilience in Entrepreneurship'
Posted by Bess Obarotimi | November 17, 2023
Embracing Resilience: A Journey to Purposeful Power

Resilience is trending, and I'm finding out why. Be inspired by 'Purposeful Resilience in Entrepreneurship' to uplift your business. Read on

Close-up of hands holding a pen and writing on a 'Content Planner' schedule, emphasizing strategic planning for social media consistency.
Posted by Bess Obarotimi | November 16, 2023
Win with Unwavering Consistency

Explore the crucial role of Social Media Consistency in our final series piece - a heartfelt plea to triumph in the digital world.

A group of four diverse young adults sitting on the grass in a park, collaboratively working on a laptop and smartphones. They appear to be thoughtfully discussing and rethinking their intent to enhance social media engagement, embodying the spirit of connectedness and strategic planning in a serene outdoor setting.
Posted by Bess Obarotimi | November 15, 2023
Rethink Your Intent- The Secret to Authentic Engagement on Social Media.

Rethink Your Intent - This shift in focus in your marketing strategy can lead to genuine connections and lasting engagement on social media.

Person lounging on a tan couch in a sunlit room filled with lush green plants, intently reading a laptop screen displaying 'Marketing Strategy', embodying the concept 'Embrace the Process'.
Posted by Bess Obarotimi | November 14, 2023
Embrace the Process, Win on Socials

Embrace the Process' with our guide and secure the social media success you've been seeking with passion and persistence.

Four professionals engaged in brand building growth strategy, analyzing graphs on a computer monitor in a well-lit, modern workspace.
Posted by Bess Obarotimi | November 10, 2023
The Silent Growth of Resilient Brands

You can't bypass brand building growth. Elevate your strategy for impactful presence. Get essential insights.

Customers gather around the bustling entrance of an iconic glass-walled Apple Store, symbolising the iPhone luxury trend in modern technology retail
Posted by Bess Obarotimi | November 9, 2023
Has the iPhone Become the New Symbol of Luxury?

Dive into the 'iPhone Luxury Trend': Apple's shift from tech staple to status symbol in today's economy.

Three people seated on a public bench, with two engaged in a close conversation and the third person, wearing a teal hoodie and headphones, looking pensive as if reflecting on the conversation, encapsulating the theme of 'Responding to Criticism.
Posted by Bess Obarotimi | November 8, 2023
Responding to Criticism: The Art of Resilience

Discover the art of 'Responding to Criticism' and staying resilient amidst judgment. Learn to navigate feedback with grace and authenticity.

Collage of diverse facial expressions by a single woman, representing the range of human emotions, symbolizing the effectiveness of brand storytelling strategies in engaging an audience.
Posted by Bess Obarotimi | November 7, 2023
The Undeniable Force Behind Successful Brands

Explore effective brand storytelling strategies to craft an unforgettable brand narrative, inspired by icons like Nicki Minaj

Confident businesswoman with glasses sitting at a meeting table, deep in thought, embodying a unique social media strategy with a focused and strategic approach in a corporate setting.
Posted by Bess Obarotimi | November 4, 2023
Be a Trendsetter, Not a Copycat

Discover how to craft a unique social media strategy that sets you apart. Engage, inspire, and convert with a standout digital presence.

Group of young adults in a casual indoor setting, with one man intently focusing on a camera in his hands. He is seated on a couch, reviewing his camera settings or captured images, oblivious to his friends blurred in the background. This moment captures the essence of dedication and concentration, a visual metaphor for the concept 'Likes Don't Pay,' highlighting the importance of substance and skill over mere social media validation.
Posted by Bess Obarotimi | November 4, 2023
Likes Don’t Pay: Post with Purpose

Ditch the Likes—Chase Results. Learn why 'Likes Don't Pay' and how impactful content crafts real profits in our latest insights.

A focused woman wearing a headband sits at a minimalist desk with a laptop, notepad, and a cup, embracing authenticity as she works diligently in a bright, cozy workspace.
Posted by Bess Obarotimi | November 4, 2023
Why Social Media Is for Storytellers, Not Trend Chasers

Discover the power of Embracing Authenticity to forge deeper connections and elevate your brand on social media.

Three young professionals discussing AdSense Changes on a laptop outdoors in a city setting.
Posted by Bess Obarotimi | November 3, 2023
How the AdSense Changes Benefit Smaller Content Creators

Discover how the latest AdSense changes benefit content creators with our deep dive into the new per-impression payment structure.

Engaged audience listening to a diverse panel of speakers in a brick-walled venue discussing storytelling and branding
Posted by Bess Obarotimi | November 2, 2023
How to Position Your Customer within Your Brand Story

Positioning your customer in your brand story is crucial for social media and content marketing success. Dive in and Make a Change Now!

Stacked books with an orange and a prominently displayed title 'CAPTURE', symbolising authentic storytelling in a cozy, intellectual setting.
Posted by Bess Obarotimi | November 2, 2023
The Power of Authentic Storytelling: My Personal Take

Dive into Authentic Storytelling and unlock the heart-to-heart connection your brand needs in the digital world. Join the chat!