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Social media’s a bit pants sometimes, right? Loads of marketing bods reckon social media’s on its way out. But I reckon these platforms will stick around way longer than any of us. Why do they think it’s on the decline? Probably ’cause there’s a ton of half-baked stuff floating around. Let’s be real, social media can be a bit naff at times. But, give it a swipe or two, and suddenly you find those gems that make chilling with your phone worth it – even if it’s just for a quick thirty-second laugh before diving back in. Next thing you know, what started as a cheeky late-night scroll at 10 turns into a 2 AM TikTok marathon. We’ve all been there, and there’s no shame in loving a bit of social media – it’s proper addictive! Used to be a bit snooty about social media, I did A few years back, I wouldn’t be caught dead admitting I wasted time on socials. Working from my home office, the most excitement I’d get was a trip to Asda. Whenever I did venture out, say for a meeting in London, I’d be gobsmacked seeing everyone on the train glued to their phones. “They’re frying their brains!” I’d think, all smug behind my book. But now, I totally get it. Not everyone’s into books, and we all fancy a bit of time-killing on social media. Yes, it’s brain-frying stuff, but I’ve come to see it differently. Even if I leave my phone for hours, I know we’re all a bit hooked on scrolling through our feeds. It’s why I believe we won’t be abandoning these platforms any time soon. Instead, what we need is an Evolution Not Desertion of these platforms. Brands, it’s time to step up your game There’s room for those hilarious amateur videos, but it’s high time brands upped their game. We need more original, snappy content. Brands should be getting savvy, maybe even setting up their own mini studios with dedicated teams to crank out top-notch blogs, podcasts, TikToks, you name it. It’s time to get stuck in. It’s not just about churning out ads – nobody’s keen on those. We want stuff we can actually enjoy. And let’s be honest, plenty of brands have the dosh to make it happen. Plus, it’d be a right laugh working in that sort of department, wouldn’t it? How does your company handle social media? Got an upcoming talk on creating and managing brand desire. Fancy it? Book your spot here – Mastering Brand Desire Through Social Media Marketing. Hope you found this post a good read. If you did, give it a share on your socials and drop a comment below. Got any thoughts or experiences to share? Looking to collaborate? Click here and drop us a line. And remember, it’s all about Evolution Not Desertion. For exclusive content, products, opportunities and announcements. If you would like to book consulting services or have me speak at your event, contact me on the form below today. Whatever you do, don't give up Content Marketing. Watch this entertaining video, where I share my experience of helping brands grow on social media. How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses. In this article, we'll discuss how audiences buy Into your content. Discover how you can get attention in the first stages of the sales journey.The Reason Evolution Not Desertion of Social Media
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