Imagine if you had a class of five highly targeted people, who came to listen specifically to you. They respect you and the things you say because you have helped them in the past. So they are sitting in your class to hear from you. I think that’s a great thing, right? 

And you know that if you help them again in this class, they’ll be ready to recommend you to others. So next time you could have ten people in your class, right?

Treat your social media audiences the same. Even when the numbers are small, focus on the value you bring.

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