Why You Need to Build a Thriving Iconic Brand

Why You Need to Build an Iconic Brand

In today’s world, where everyone’s fighting for attention, having a big brand personality is your golden ticket. Why? Because when your brand stands out, customers remember you, choose you.

That’s the dream, isn’t it?

Every savvy company aiming to build an iconic brand knows this – being top of mind for consumers is key. Anything less? Well, that’s just not cricket.

The Evolution of Branding

Gone are the days of splashing millions on TV ads, telling the masses what to buy.

To build an iconic brand in our era, you’ve got to understand that consumers hold the power. They’re making choices based on what you offer them first.

If you don’t strike a chord, you don’t make a sale – simple as that.

Back in the day, focusing on price, service, and location was enough. But to build an iconic brand now? You’ve got to dig deeper.

Brandless companies back then didn’t sweat about standing out or creating fan cultures. As long as they had the ad spend, they could embed themselves in people’s minds during the ad breaks of ‘Coronation Street’.

Now, though, there’s more choice. Brands need to do more to woo consumers. And if you’re not ticking the right boxes, customers won’t hesitate to switch allegiances.

Marketing in the Modern World

Today’s marketing is a whole different ball game. It’s about interaction, building relationships, sharing stories that resonate. Big and small companies are on social media, forging connections, and gaining loyalty.

In this new world, it’s not about who shouts loudest about their fantastic product. Customers want ‘receipts’ – proof. They’re looking for authenticity, stories they can connect with. They want brands that show up consistently and genuinely.

Do it right, and they’re not just fans – they’re loyal customers.

Your Call to Action

So, here’s your mission- build an iconic brand. Inspire, create a culture, be where your fans are – on socials. This is the new marketing landscape, and those stuck in the old ways? They’re getting left in the dust.

And hey, if you’re a CEO, Marketing Pro, or Founder looking to boost your brand presence and profitability on social media, I’ve got just the thing. Check out my fab consulting package – it’s a game-changer.

Click here to learn more and book your first session.

TikTok For Business and Influencers Workshop

Unlock the Secrets with - Elevate your TikTok Game
Reserve Your Spot Now

Join Our Inner Growth Circle

Subscribe for 30% Course Discount & Free Brand Building Growth Tools & Insights

    Empowering Black Women Entrepreneurs' Growth

    Your Voice Shapes Our Future
    Participate Now
    Bess Obarotimi confidently presenting at a coaching session, engaging with an attentive audience. Book now to experience transformative speaking and coaching with Bess.

    Speak with Bess

    Elevate Your Event, Book Bess Today

      Bess Unfiltered


      View this post on Instagram


      A post shared by Bess Obarotimi (@bessobarotimi)

      Grow Your Business

      Reaching Embarrassing Auntie Age

      Reaching embarrassing Auntie age has its downfalls, but it's empowering too. Join Bess Obarotimi as she navigates aging, confidence, and content creation in a social media world.

      Rediscovering Ambition and My Journey Back to Vision and Drive

      I'm going through something. I'm rediscovering ambition and vision. It seems we all go through this, but here's what I have learned that may help

      My Truth About Content, Criticism, and Community

      Often, those expected to give the most love and support disappoint. Well, here's something you could learn about Content, Criticism & Community.

      Understanding ChatGPT Social Media Limitations

      I think ChatGPT is trash for socials. After a year of using it, this is what I must share about ChatGPT Social Media Limitations.

      What So Many Miss About Being a Content Creator

      I'm not sure if you will agree, but this is what I think about many are missing about Social Media Consumer Behaviour Online.

      Thriving After 40: Embrace Life’s Second Act

      To all those thriving after 40: embracing life's adventures with unyielding energy and profound wisdom.

      5 Social Media Trends Content Creators Should Know

      Discover 2024's key social media trends: TikTok's long-form content, social commerce boom, live streaming, authentic storytelling, and SEO mastery.

      Turn It Up to 100: Embracing Authenticity and Charisma on Social Media

      I've been exploring standing out on social media with charisma and authenticity. Join me in this journey to embrace and celebrate your true self.

      Charting My Course through the Serious Side of Social Media Success

      Explore my journey to social media success: overcoming stereotypes, mastering storytelling, and redefining the art of digital engagement

      Stanley’s Secrets: 2 Ways to Viral Success

      Let's explore Stanley's Social Media Virality; from $73M to $750M in 2023 through masterful branding and marketing.

      Add a comment

      *Please complete all fields correctly

      Related Blogs

      Collage of diverse Black women entrepreneurs showcasing different professions and activities, embodying Ethnic Minority Women Entrepreneur Support.
      ChatGPT LeBron James, in his vibrant yellow Los Angeles Lakers jersey, showcases his "LeBron James Personal Brand" as he skillfully handles the basketball during a game.